Performance Analysis of Female Drivers in Regional Ride-Hailing Apps
- mkt0814
- Apr 11
- 5 min read
An exclusive Data Gaudium study reveals a surge in the number of women driving for regional ride-hailing apps.
The urban mobility landscape is undergoing constant transformation, driven by a growing emphasis on diversity and inclusion. One of the most striking signs of this evolution is the rise in the number of women driving for regional ride-hailing apps.
In light of March being Women’s History Month and the celebration of International Women’s Day, this study was conducted to analyze the performance of female drivers. The goal is to understand women’s participation in the sector and compare it to the overall performance of drivers.
The analysis covered 24,203,420 rides completed through regional mobility apps powered by the Machine platform, focusing on the month of March across three consecutive years: 6,131,487 rides in 2023, 8,907,559 in 2024, and 9,164,374 in 2025.
By examining key indicators such as the total number of completed rides and the revenue generated, the study offers a detailed and up-to-date perspective on the role of women in this sector. The data reveals a steady increase in female participation, reflecting not only greater representation but also a significant impact on operations and service quality.
Glossary
Completed Ride: A ride request that was successfully completed, meaning the passenger reached their destination and the trip was closed.
Revenue Generated: Refers to the total amount of money collected from completed rides.
Low Ride Volume: Refers to 200 or fewer rides completed in a month.
Medium Ride Volume: Refers to between 200 and 800 rides completed in a month.
High Ride Volume: Refers to more than 800 rides completed in a month.
Low Revenue: Refers to total earnings equal to or below R$5,000 in 2023, R$5,231 in 2024, and R$5,485 in 2025.
Medium Revenue: Refers to total earnings between R$5,000 and R$10,000 in 2023, between R$5,231 and R$10,462 in 2024, and between R$5,485 and R$10,960 in 2025.
High Revenue: Refers to total earnings above R$10,000 in 2023, above R$10,462 in 2024, and above R$10,960 in 2025.
Results
Total Drivers per Year
The table below shows the percentage of drivers who completed rides during the month of March in each respective year.
Over the years, the percentage of female drivers has increased.
The largest percentage increase occurred between 2023 and 2024, with a rise of 0.54 percentage points.
Completed Rides per Year
The table below shows the percentage of completed rides by gender during the month of March for each year.
Over the years, the percentage of female drivers has increased
The largest increase in the percentage of women occurred between 2023 and 2024, with a rise of 0.61 percentage points.
The graph shows that the average number of completed rides per day is higher for male drivers than for female drivers. However, the percentage of female drivers (8.43%) is lower than the percentage of rides completed by female drivers (8.94%), indicating higher performance among women compared to men.
Statistical tests confirmed an association between gender and the number of rides completed in March 2023. When analyzing driver by driver, the distribution of drivers across low, medium, and high ride volumes differs by gender.
The graph shows that the average number of rides completed per day is higher for male drivers than for female drivers. However, the percentage of female drivers (8.97%) is lower than the percentage of rides completed by female drivers (9.55%), indicating a higher performance among women compared to men.
Statistical tests confirmed an association between gender and the number of rides completed in March 2025. When analyzing data driver by driver, the proportions of drivers with low, medium, and high ride volumes vary by gender.
Statistical tests also confirmed that the performance of female drivers showed a significant increase from 2023 to 2024.
The graph shows that the average number of rides completed per day is higher for male drivers than for female drivers. However, the percentage of female drivers (9.44%) is lower than the percentage of rides completed by female drivers (9.93%), indicating a higher performance among women compared to men.
Statistical tests confirmed that there is no significant association between gender and the number of rides completed in March 2025. When analyzing each driver individually, the proportions of drivers with low, medium, and high ride volumes are nearly the same across genders.
Statistical tests also confirmed that the performance of female drivers showed a significant increase from 2024 to 2025.
Revenue Generated per Year
The table below shows the percentage of total revenue generated by each gender during the month of March for each year.
Over the years, the percentage of female drivers has increased.
The largest increase in the percentage of women occurred between 2023 and 2024, with a rise of 0.85 percentage points.
The graph shows that the daily revenue generated by male drivers is higher than that of female drivers. However, the percentage of female drivers (8.43%) is lower than the percentage of rides completed by female drivers (9.29%), indicating a higher performance among women compared to men.
Statistical tests confirmed that there is no significant association between gender and revenue generated in March 2023. When analyzing each driver individually, the proportions of drivers with low, medium, and high revenue levels are nearly the same across genders.
The graph shows that the daily revenue generated by male drivers is higher than that of female drivers. However, the percentage of female drivers (8.97%) is lower than the percentage of rides completed by female drivers (10.14%), indicating a higher performance among women compared to men.
Statistical tests confirmed that there is no significant association between gender and revenue generated in March 2024. When analyzing each driver individually, the proportions of drivers with low, medium, and high revenue levels are nearly the same across genders.
Statistical tests also confirmed that the revenue generated by female drivers showed a significant increase from 2023 to 2024.
The graph shows that the average number of rides completed per day is higher for male drivers than for female drivers. However, the percentage of female drivers (9.44%) is lower than the percentage of rides completed by female drivers (10.41%), indicating a higher performance among women compared to men.
Statistical tests confirmed that there is no significant association between gender and revenue generated in March 2025. When analyzing each driver individually, the proportions of drivers with low, medium, and high revenue levels are nearly the same across genders.
Statistical tests also confirmed that the performance of female drivers showed a significant increase from 2024 to 2025.
Conclusion
This study aimed to compare the performance of female drivers with the overall performance of drivers using the Machine platform, focusing on the number of completed rides and total revenue generated (GMV). The analysis, based on data from the month of March in 2023, 2024, and 2025, sought to understand the evolution of female participation in the sector and provide meaningful insights into gender inclusion in app-based transportation.
The results showed a significant increase in both the number of rides completed and the revenue generated by female drivers over the three-year period. While male drivers still lead in absolute numbers, female drivers demonstrated proportionally higher performance, suggesting greater efficiency in average results per driver. This progress reflects a growing presence of women in the market and points to a positive trend toward equal opportunity.
The analysis revealed a positive trend for female drivers, with consistent growth in both the total number of rides completed and the revenue generated over the past three years. These results highlight not only the increasing presence of women in the sector, but also the quality and efficiency of the work they deliver.